One of the finest methods to benefit from producing live video content is through webinars. It’s similar to a one-time, free class taught by an expert educator (hum, you!). Webinars work best when you offer fresh, original perspectives on a specialized subject and effectively communicate your area of expertise. When you host a webinar, you have the chance to engage attendees in a meaningful conversation rather than just acting as a talking head.
With the help of webinar platforms and services, you can establish trust with your audience while also growing your email list of interested subscribers. There are several webinar formats that can be utilized for different purposes. Making your webinars more engaging by experimenting with different formats is a wonderful approach to learning what works best for your audience. Utilizing the same structure repeatedly may make your audience disengage and lose interest. In addition to keeping your current audience interested, experimenting with various styles can also help you increase your viewership. Your audience will be captivated by the diversity of interesting, interactive experiences you create and will keep returning for more. In this session, you will find 7 webinar formats that can help you to engage your audience.
7 Formats of Webinar
1. The Panel Discussion
The panel webinar is a discussion that is controlled and mediated by a group of speakers. The moderator’s job is to steer the panel discussion, thus they should step aside and let the panelists talk and perform. However, it is important to make sure that each panelist receives an equal amount of time in order to avoid the more assertive speakers taking over the discussion. Since panel discussions are more conversational and need less preparation than speeches, most industry professionals find them more convenient. As a result, excellent speakers are more inclined to choose this format. If you’re hosting this webinar, you should think about the right studio and webinar setup equipment.
2. The product demo
With the aid of tools like screen sharing, extra videos and slides, or even by physically appearing in front of the camera, you can demonstrate how to utilize your product to your audience. A live webinar is a fantastic opportunity to interact with your audience and promptly address any queries to ensure that they fully comprehend how your product or service works. Selecting a host who is an expert on your product and who can properly explain every element can assist build customer confidence in your company.
3. Interview
An interview with a well-known guest who is a specialist in their field will draw in an audience. The listener gets a more personal sensation of hearing unfiltered inside information from the source with this simple interview format of questions and replies. By asking live questions to the guest speaker, viewers get the opportunity to interact with the speaker directly.
4. Case study webinar
Case studies have the power to propel prospects through the sales funnel and turn visitors into leads. The format is a fantastic method to bring your case studies to life, whether you choose to reuse your written or video case tales or develop brand-new ones. Either conduct an interview with the client or listen to them discuss their experience. The best case studies, however, all have excellent storytelling. Make sure your speakers have a clear narrative and plot that includes the issue, its solution, and its conclusion.
5. Teaching or coaching webinar
The most well-known and popular webinar format for education is the teaching webinar. The main objective of teaching webinars is to offer fresh knowledge and perspectives on a certain specialty subject. You don’t have to create your webinar slides from scratch if you’re teaching webinars. As you draw the outline for your webinar, you can reuse successful blog or podcast content.
6. The Expert Debate
A terrific and even more interesting substitute for a standard fireside chat webinar is an expert discussion or conflict. The fight is designed to foster some confrontation between the speakers, in contrast to the fireside approach, which is more casual and conversational. Each speaker often has an opportunity to make an opening remark within a set time limit, after which the moderator poses a series of questions or makes a statement for the speakers to respond to.
7. Q&A webinar
Allowing your audience to take the initiative and ask any questions they may have during a live Q&A session is ideal. This format is adaptable; you can opt to have a single host or a number of individuals with various viewpoints. The Q&A webinars can be organized without a predetermined topic, letting the audience guide the conversation. This is the ideal way to interact with potential customers, current clients, or staff. More people may register because of the informal atmosphere of the Q&A session. To successfully manage a Q&A session, you can employ webinar management services.